WORDPOWER ACADEMY

OMG, you and me both! 😂 I’ve been a professional writer for over 20 years (including my early years as a educational writer) and I am very confident about my ability to write effectively and articulate the ideas I want to express clearly – and I still spent YEARS hiding behind my clients and hesitating to put myself “out there” and do more writing for myself. So if you’re self-conscious about writing your thoughts and ideas down and sharing them with others for any reason at all, I can definitely relate!

The trick to effective copywriting is to stop thinking about it as **Writing** (with all the fancy literary-ness that word might hold for you) and start thinking of it simply communicating with the people who are most likely to love what you offer. You don’t need to be a grammar genius or a perfect speller (that’s what spell check is for!). All you need is to enjoy talking or communicating with people you love. If you can see yourself in that description, you can become an effective copywriter. And I would love to show you how!

Yes! You are “my people” (fist bump) and I created this course specifically for you. There is a LOT about the marketing industry that I find super gross and manipulative.

HOWEVER, this program isn’t about using gross or manipulative “marketing” tactics at all. I actually never think of the work I do as “marketing.” Instead I think of it as communicating with people who love my clients and giving them the information they want to know. (And the emails and sales pages I write get a high response rate and help to make millions of dollars for my clients. Turns out people appreciate it when you approach every marketing message from a place of love and focus on THEIR best interests instead of your own. WHO WOULDA THUNK.) If you use this approach as the foundation of your business communication efforts, it won’t feel like “marketing” at all! I would love to teach you how to do that.

To help your future copywriter do a great job of communicating your value! (As well as everyone else on your team.) When you are crystal clear on the fundamentals of your story – including your “why,” your origin story, the story of your ideal client or customer, your company’s “personality,” and the purpose and passion that fuels everything you do – it becomes so much easier for you to communicate all of this stuff to others. And you will be able to give your future copywriters a HUGE amount of extremely valuable background information that will ensure they do an incredible job of communicating your value to the people who will love what you offer.

Doors officially open on October 12! On that day you will get full access to the complete library of WordPower Academy lessons and resources. However, you don’t have to wait until then to start playing with your writing! I will be sending out weekly tips and writing prompts from the moment you sign up that will give you some fun activities to activate your “writing brain” and get you ready for our launch on the 12th so you can hit the ground running and get maximum value from this program right from the get go!

All at once, baby! Once doors open on October 12, you will get complete access to the entire online program. This includes 8 modules with 50+ video lessons and activities along with resources designed to make it easier for you to put your learning into practice. You can choose which modules you want to dive into first and can spend as much or as little time with any section as you want.

In addition to the online lessons, we will also have 8 live 2-hour copy coaching sessions together. To get maximum value out of this program, I strongly encourage you to attend every live session. If that is not possible, know that most of the “hot seat” copy reviews that will take place during the implementation sessions will be recorded and added to the resource library so you will have access to them once they are done.

Every week for 8 weeks we will meet on Wednesdays at 10 am Pacific for a two-hour WordPlay session. YOU ARE STRONGLY ENCOURAGED TO ATTEND EVERY SESSION. Since one of the biggest obstacles holding people back from writing their copy is the simple fact that they don’t take the time for it, these implementation sessions will give you the non-negotiable time and space you need to stop making excuses and actually show up and do the work!

An angel will lose its wings. Heh… just kidding, of course. You won’t get kicked out of the program or anything like that. But you will miss out on a valuable opportunity to spend two focused hours learning about copywriting, refining and/or workshopping your writing, or getting valuable feedback from a longtime professional copywriter!

During each of our 8 WordPlay copy coaching sessions, there will be opportunities to get a “hot seat” copy review from a veteran copywriter. There will also be plenty of opportunities to get feedback from your fellow participants in our Facebook group!

Although the live classes take place from October 12 to November 30, 2022, you will have complete access to the WordPower Academy library for one full year. Your enrollment will expire at midnight October 31st, 2022.

No problem – I offer a full 30-day money-back guarantee. If you register for WordPower Academy and don’t agree that it’s worth every penny, I will promptly refund your money. No questions asked.

Simply email me at erin@wordpoweracademy.com. My team and I are here to help!